Last night, Etihad Airways, home to the United Arab Emirates announced that it will be the first and official airline to support Fashion Weeks all over the world including New York, London, Milan, Berlin, Sydney, and Mumbai….

Screen Shot 2016-04-30 at 14.25.05.png

The luxury jet setting label have partnered with WME | IMG to support seventeen fashion events across the globe in what has been said to be a long-term partnership. James Hogan, Etihad Airways’ President and Chief Executive Officer announced, “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship that now connects the international fashion community across our key markets. Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.”

Etihad is set to make its Fashion Week debut in partnership with American powerhouse, Oscar de la Renta who is confirmed to close Mercedes-Benz Fashion Week Australia for the first time ever before taking off in style to Berlin, Mumbai, New York, London and Milan.

Screen Shot 2016-04-30 at 14.25.32.png

They will be creating travel inspired events, organisations and relationships with the world’s most renowned fashion designers, models, stylists, journalists, and photographers. Ariel Emanuel, Co-CEO of WME | IMG added, “Etihad Airways is the perfect partner for an industry that values creativity, design and outstanding service. We are proud to be working with them to develop programmes that are tailor-made for the fashion industry.”

Mercedez-Benz Fashion Week Australia runs from May 15-20, 2016. 

Book now:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s