BEYONCE’S IVY PARK MAKES ITS DUBAI DEBUT
STYLISH ACTIVEWEAR REDEFINED
LOOKBOOK REVEAL
Queen B, a.k.a Beyonce recently launched her debut active-wear collection, Ivy Park and of course the entire world has gone crazy for it. Not only does she sing, dance and act but now Beyonce has taken her design skills for a test run with her super-stylish workout wear. Designed for all women of all body shapes, Beyonce stays true to her ‘independent woman’ mantra with her collection by aiming to empower ladies all over the world, to help them gain confidence and feel fabulous and fierce whilst staying on top of their fitness game and healthy lifestyles.
The collection consists of leggings, crop tops, and sweatshirts and is available exclusively online at Namshi.com from April 14th. Ian Smith, Marketing Director of Namshi explains, “We are proud to announce the launch of Ivy Park on Namshi. Fitness and wellbeing are huge pillars in both the Middle East and in our brand. Activewear has always been a key focus for us and we feel that bringing Ivy Park on board is a perfect fit for both brands and continues to cement our position as the No.1 online destination for sportswear and fashion whilst supporting the virtues of leading a healthy lifestyle.”
